Advertising With A Clothing Rack: How To Display Effectively
In the retail clothing industry, adequately positioning your products is crucial to encouraging sales.
While print, digital, and social media marketing funnel customers into a store, it is your in-store displays and advertising that convert browsers into customers.
Fixtures and displays are the in-store advertising mediums clothing retailers use to promote their clothing lines. There are a wide variety of fixture and display options, but – arguably – clothing racks have the biggest influence on driving sales. Window displays and mannequins; centerpiece and department displays; and display tables and shelves are all essential elements of a clothing store.
Clothing racks – the key to your boutique’s success
Clothing racks are one of the most important displays in which a clothing retailer invests. Often, how a garment looks on the rack has as much influence on a potential customer’s decision to buy as how it looks on them. As such, adequate presentation is critical to making a sale.
The first step toward effectively advertising in-store is purchasing the most appropriate boutique store fixtures and supplies. But, as important as where a retailer displays an article of clothing is how the article is displayed.
Tips for displaying clothing on racks
The following are the essential components of effectively displaying clothing in your boutique:
1. Give every garment enough room
The biggest mistake a clothing retailer can make is packing clothes in too tightly on a rack.
Clothes mashed or packed together – no matter how neatly – look squeezed in, stuffed together, and cramped. Without space separating clothing, no matter how nicely hung or neatly folded, a display ends up looking like a messy closet instead of an enticing display.
Allow enough space between each article that a potential customer can easily remove the clothing from the rack and view it. As important as taking clothing off a rack is the customer’s ability to re-hang the article easily.
On a clothing rack, give each article of clothing room to breathe.
2. Coordinate color and style
It is an error to organize clothing by size. Putting a range of styles together instead leads to a hodgepodge of colors.
Customers choose clothes based on style and color and will be scanning your store for easy identifiers based on taste. The size of an article is the final factor in their decision-making process. Keep colors and clothing styles together to give your retail store a systematic, aesthetic look before worrying about mixing sizes on a rack.
3. Position floor racks centrally
Floor racks are 360-degree displays, so naturally, customers want the ability to move freely around them. Make certain there is plenty of space between a rack and a wall for customers to move between them.
Get the maximum exposure from your clothing racks by properly utilizing them for space, location, and color and style coordination.
Boutique Store Fixtures