Create the Best Retail Store Display Fixtures for Your Business
Store displays can either make or break your business because they present to your customers your products. How you utilize your retail display fixtures is key. There are different types of display fixtures with their own uses and advantages. Using your fixtures to highlight your products the right way means selecting the fixtures that are best for your individual products. Here are some best practices to help you create the best retail fixture displays for your store.
Create a focal point. You don’t want to bombard your customers with products to get them to buy your goods. When a store looks too cluttered it could be too much to handle—sensory overload, create confusion as to what to look at first, and it could turn them off. Use modern retail store fixtures wisely. Use a specific area or element to draw in your customers. Play around with colors, size, using empty space wisely, and even movement to draw attention to your product.
Tell a story with your display. Arranging your display fixtures to tell a story is a popular way to get your customers to interact with your products. Think about how your products are used and create a theme around that lifestyle to elicit an emotional reaction from your customers. You want them to be able to visualize themselves or their partner using your merchandise. If they can see themselves or their loved ones using your products, they will be more likely to make a purchase.
Take advantage of empty space. When we say take advantage of empty space, we, of course, mean use empty space wisely. Retailers often neglect the space between the top of displays and the ceiling. The space between the top of display fixtures and the ceiling can very valuable if you tastefully add helpful signs to guide customer traffic. Make sure you avoid overcrowding spaces in your store. Allow for enough empty space between signs, images and products on display to avoid creating a cluttered area.
Use excite customers with window displays. Window displays can be fun when done right. They give you the chance to pique the interest of passersby and customers before they enter your store. A proper window display focuses on one theme per area and uses signs and images with your product to promote your store brand. You want to make sure your items are current with the season and can easily be found in your store.
Mix up your shelf displays. In most retail stores, products are displayed on any type of wall shelving system that includes various retail store fixtures. Make sure the shelves meet the needs of your products. You can mix up shelf displays with wall mounted hooks and make sure your best sellers are eye level. Don’t overcrowd your shelving with product. And definitely be careful of placing breakable items within reach of small children.