Increase Pet Store Sales With These 4 Tips For An Effective Store Design Plan
The American Pet Products Associated (APPA) conducted a study, finding that “85 million families, or 68% of all United States households, own at least one pet.” Our pets are our babies, and we spend almost as much money taking care of them as we do infants and toddlers. It’s no wonder that pets supply stores are on a steady incline. The competition can be fierce so here are 4 tips to help you increase your pet store sales by maximizing the use of your store display fixtures.
Heavy Food Bag Placement
You want to use wide span shelving to display heavy pet food bags along the store’s border walls. You want to use a store plan model that creates a path to the heavy dog or cat food bags at the far parameters of the store. Because food is generally what pet owners shop for most, creating a path entices customers to purchase add-on items along the way-items like toys, treats, bedding and other accessories for their pets.
Create an Impulse Aisle at Checkout Counters
Use retail sales counters to display impulse items near the check out register. Impulse items include everything from candy, small toys, gift certificates, and small accessories and other treats. Placing these items near checkout can entice customers to pick up something last minute (impulse), adding to total sales and having a huge impact on your pet store’s total profit.
End Unit Displays
Contrary to popular retail belief, your most expensive items should not be displayed on your end unit. Instead, use your end caps to feature popular and your highest selling products. Because you’re dealing with limited space, retailers must use their space wisely-and that means creating spaces that will maximize their profit. Your end caps should display items that will maximize your pet store’s profit.
Pro tip from Handy Store Fixtures: “End caps are an ideal location to use gondola accessories like security cases, open baskets, and dividers.”
Customized Store Display Fixtures
By working with a store display fixture company who specializes in customization, you can have shelving specially made to fit your pet store’s unique layout. Try using a freestanding gondola to take advantage of spaces that may not allow for general shelving to occupy that space without throwing off the store’s layout.
You want your merchandise to be displayed at its best advantage-to be easily accessible to customers, having a natural flow that enhances your customers’ shopping experience. Try using different variations of store display fixtures for your items. Take advantage of slat wall hooks, baskets, and aisle markers to enhance your pet supply store’s display fixtures and showcase your merchandise in the best light. If you need assistance in selecting the store fixtures best for your pet supply store, come talk to us. Midwest Store Fixtures has over 25 years’ experience creating functional and aesthetically pleasing interior retail spaces.