It’s Time to Spice Up Your Shoe Store Fixture Display
Don’t fall into the trap of thinking there’s nothing that can be done to spruce up your shoe rack. While shoe displays can be a bit tricky to design, it’s not impossible. It just takes some creative thinking to create a shoe display that will attract shoppers.
If customers aren’t flocking to your shoe selection, it’s time for you to get creative. Here are four tips to help you create a more attractive shoe display that customers will love.
Give your shoe rack a makeover.
Sometimes a splash of color is all you need. Other times, you need more than a splash. Try creating a bold and elegant centerpiece. If you have a wire-folding shoe store fixture, try painting it a daring color. Just make sure you don’t go overboard with color and clash with your store’s branding. You could also try brightening up your shoe’s backdrop with a bold color that doesn’t detract from being on-brand.
Repurpose other department store fixtures to display shoes.
You don’t always have to follow the rules. For instance, using a glass, jewelry department store fixture to display a shoe collection can add a bit of drama and excitement to the customer’s shopping experience. Using a display case reserved for expensive accessories can create a bit of wonder and inspire. Placing shoes behind glass will give those shoes the spotlight, attracting more attention. Try adding a light fixture to really add to the drama and elegance of the glass display.
In addition to using a glass jewelry case, you can repurpose an old wardrobe, cabinet with glass doors. You can also work with retail fixture manufacturers to build a custom shoe display.
Think outside the “shoe” box.
When you go to a department store or any shoe store, they’re usually displayed the same way, every single time—all neatly in a row, on a wall. It’s boring. And if your customers seem to not be interested in venturing to your shoe selection, your shoe display fixture arrangement is simply not working for you. It’s time to think outside the box! Instead of the normal department store fixtures, try painting an old wooden ladder and strategically hanging heels from the ladder’s steps. You could also create your own dramatic racks with store supply fixtures.
Take advantage of your windows.
Your store’s window is the perfect opportunity to entice shoppers to come into your store to look at your shoe selection. After all, the store window is the main area that attracts customers. You want to grab their attention. To bring attention to your shoes, try this: don’t use store display fixtures at all in your window. Instead, hang shoes, at various lengths, to give the impression of raining shoes. It will definitely grab the attention of passersby.
Coming up with creative store displays can be daunting and even more so with creating attractive shoe displays. But that’s why Midwest Store Fixtures is here—to give you ideas so that your store will be successful.