Tips For Using Display Fixtures For Visual Merchandising
Visual merchandising is the practice of developing a floor plans and three-dimensional store displays in a way that maximizes sales. In other words, visual merchandising is a way to paint a picture with your products in a way that influences a buyer’s behavior, enticing them to buy what you have. You are appealing to their sense of sight.
Group Products by Style or Type
Create a clearly defined space by grouping separate categories or styles of clothing together. You can group clothing by style, color, price, or even brand. Whether you have custom fixtures or other store display fixtures, you can be creative and create a hierarchy of contrasting heights and depths that will intrigue your customer’s eye.
Choose Great Lighting
Lighting is crucial in visual merchandising. It increases the visibility of merchandise. You want to make sure the store is well lit and ventilated.
Arranging merchandise in a way that tells a story incites the customer’s imagination. For example, a popular winter retail theme is “Winter Wonderland”. Imagine a mannequin or store fixture wearing puffy winter jackets, hats, scarves, sunglasses especially for skiing and placed next to it is a snowboard. And in the background, winter décor of hanging snowflakes. Think about what story you want to tell your customers with your products.
Finding the right balance of color can be a bit tricky. But one thing that remains constant is that contrasting colors like black on white with monochromatic colors can create stunning visual store displays. You don’t want to overdo the color, though. Too much and you could create something that’s just not visually appealing.
Where do you want your customer’s eye to focus? Displaying a product on a custom retail fixtures to create a focal point can increase sales by 229 percent. Remember, your focal point should be the product and not an element you added to create a scene.
Use Space Wisely
This is a given, but it still needs to be said. Don’t neglect the space between your merchandise and your facility’s ceiling. Utilize that space to hang relevant signage and lifestyle graphics that help customers make associations with your merchandise. For example, imagine how a customer feels when they see a picture of a family snuggled together watching tv on their uber soft sofa? The same uber soft sofa that you just happen to sell – just below the graphic.
Make Instagram-ready Displays
You want to entice customers to stay in your store long enough to purchase your goods. The trick is getting them to want to come into your store first. Instagram is an amazing visual tool that helps brands and retailers reach new customers on a global scale. This is an especially great tool for startup retail stores.
Visual merchandising doesn’t have to be scary. It’s a chance to let your imagination run wild with ideas that will entice your customers to want to buy what you’re selling. These tips will help you get the most out of your ideas.