Watch Out for These 6 Retail Merchandising Trends in 2020
The biggest driver of sales and customer engagement is great merchandising. The right merchandising strategy can influence everything in your store, from brand perception to the customer’s experience. That’s why it’s important to stay up to date on the latest trends in merchandising and maintaining an updated and relevant merchandising strategy.
Paying attention to rising retail merchandising trends should be a key tactic in maintaining your brand’s relevance. Keeping up with trends will help you better understand your customer’s tastes, how their tastes and interests evolve, and how successful—and unsuccessful—retailers respond to customer’s evolving preferences so that you can fine tune and implement a winning strategy.
We’ve put together some of the top retail merchandising trends that you should be on the lookout for in 2020.
Trend #1: More Information on Signage
You’ve already begun to see more on retail signs than “SALE”. You’re seeing and will see even more signs that are information rich. Retailers will use signs in more ways than just to grab the customer’s attention. Signs will be used to encourage customers to engage and interact with merchandise.
Trend #2: More Prominent Calls to Action
Retailers will continue to look for more retail fixture solutions to increase customer engagement. You can do something as simple as place a framed, “Try Me On” sign displayed near an item to trigger customers to engage.
Trend #3: More Experiential Merchandising
Successful retailers know that great merchandising is about more than displays and product arrangements. It’s about creating an experience. Creating experiential merchandising is about engaging multiple senses and inspiring customers to share their experience with others.
Trend #4: Look for Stores Within Stores
More retailers are looking to create new customer experiences with pop-up or “pop-in” stores within stores. These are usually brand collaborations between the flagship store and a product brand. But you don’t have to be a major brand with a large budget like Nordstrom to pull off a store within a store. You can create a store within a store with strategically placed used retail store fixtures.
Trend #5: The Continuance of Less is More
Our digitally connected universe allows companies to market to consumers 24/7 and consumers are becoming a bit weary of the constant barrage of advertising. Smart retailers and marketers are beginning to reduce clutter and move toward more simplistic messaging and merchandising. Many successful retailers are beginning to curate collections while limiting options to lessen confusion and, therefore, lessen the stress of shopping.
Trend #6: Data-Backed Merchandising Initiatives
As more things join the ranks of the internet of things, more retailers will be influenced by data. From local trends to product stock levels and POS data, data is playing a major part in what is being sold, where things are being sold, and how things are being sold.
We expect these trends to continue throughout 2020 and into 2021, but there will likely be more retail merchandising trends that will pop up. Make sure you stay on top of those trends. Whether it’s repurposing used store fixtures to enhance customer experience or more ways to call shoppers to action, Midwest Store Fixtures will keep you posted.