How to Improve Your Store Display Fixtures
Your store display fixtures have a big impact on how customers perceive and shop within your store. Any commercial store fixtures that you choose should make it easier for customers to find what they are looking for and to increase your company’s overall volume of sales. Here are some ways that you can improve your store display fixtures.
Change Your Floor Plan
Changing your store’s floorplan or layout can change how retail fixtures work. An underutilized retail fixture you have in the back of the store may look different if placed at the front of the story. Play around with the layout of your store display fixtures to see if simply changing the location of the fixture improves store traffic or sales.
Invest in New Commercial Store Fixtures
If you recently added more SKUs to your catalog, you may need new commercial store fixtures to accommodate the new product. Conversely, store fixtures that you already have in your retail shops may not adequately meet current needs. Investing in new commercial store fixtures can sometimes make a big difference in your business.
Repair and Revive Existing Fixtures
Over time, your store display fixtures will become more worn and degrade with age. Customers may place cold drinks that leave condensation rings on wooden store fixtures or racks, causing the wood to warp over time and become less stable years after you buy them. If possible, there are things that you can use to repair and revive your existing store fixtures to improve how they look and function. This can be as simple as painting a dated fixture.
Add New Technology
You can add new technology to your existing store display fixtures to spruce them up. This can include interactive content on TV screens or tablets, as well as adding new LED lights. The truth is that there are some fairly affordable and easy upgrades that you can make to your existing store display fixtures without having to invest in new ones.
Deep Clean and Maintain
Doing a deep clean on all of your existing store display fixtures can make them look much better. Too often retail store owners and staff are too busy managing daily operations and interactions with customers to take the time to remove all of the product from every store display and do a deep clean. However, this can remove years of dust from hard-to-reach areas and improve the overall appearance of the displays.
In addition, it is a good idea to maintain your retail store display fixtures regularly. For wooden fixtures, this can include wiping down services with a product specifically made for wide. For metal fixtures, you may want to consider polishing the fixtures at regular intervals.
Improving your store display fixtures does not need to be complicated or expensive. If some of your store fixtures cannot be revived utilizing these tactics, it might be time to invest in some new ones. If you want to improve or upgrade your store display fixtures, contact MW-SF to learn more about our lineup.